Pakistan-India War: Turkey's Rise in the Home Textile Supply Chain

The Conflict’s Impact on Global Trade

The war that erupted between Pakistan and India in May 2025 has shaken not only the borders of these two nations but also the dynamics of global trade. Particularly in the home textile industry, this conflict has caused significant disruptions in production, logistics, and export chains—leading to a growing demand for alternative suppliers. At this point, Turkey stands out with its stable manufacturing power and strategic location.


Impact on the Supply Chain

India and Pakistan are among the world’s largest home textile suppliers. However, with the onset of war, both countries have experienced major slowdowns in production and export operations. Major markets such as Europe and the Middle East are already feeling the strain of supply shortages.

Furthermore, India’s ongoing Free Trade Agreement (FTA) negotiations with the European Union have been severely hindered by the conflict. If the war continues, India may lose its existing trade advantages altogether.

Pakistan-India War: Turkey's Rise in the Home Textile Supply Chain


Turkey as a Rising Alternative Power

These developments position Turkey as a reliable alternative in home textile exports. Proximity to Europe, fast delivery capabilities, high-quality manufacturing, and sustainability make Turkey a highly attractive sourcing partner. With a strong industrial infrastructure, Turkish manufacturers are well-equipped to fill the gap left by the disrupted South Asian supply.

More than just a temporary fix, Turkey has the potential to become a long-term, strategic production partner for global buyers.


Turkey’s Position in Global Home Textile Exports

In 2021, Turkey ranked 4th in global home textile exports with a 3.9% market share. That year, China led with 46.6%, followed by India (8%) and Pakistan (7%).

By 2024, the landscape had shifted as follows:

Country

2023 Exports ($ billion)

2024 Exports ($ billion)

Change (%)

China

35.2

33.8

-4.0

India

28.5

30.1

+5.6

Pakistan

10.2

9.8

-3.9

Vietnam

8.7

9.5

+9.2

Bangladesh

7.5

7.8

+4.0

Turkey

6.3

6.5

+3.2

According to these figures, Turkey reached a total home textile export volume of $6.5 billion in 2024, ranking 6th globally. However, some sources place Turkey in 4th place, which may vary depending on data methodology and source.


Reliable and High-Quality Sourcing with Mouds Home Textile

In times of global uncertainty, partnering with reliable manufacturers is more crucial than ever. At Mouds Home Textile, we are proud to play an active role in Turkey’s rise as a trusted supplier in the industry.

Mouds is a manufacturer and supplier of wholesale tablecloths, runners, cushion covers, curtains, and kitchen aprons, offering premium quality home textile products to both domestic and global markets. With our modern production infrastructure, flexible capacity, and customer-oriented design solutions, we set ourselves apart in the sector.

If you’re looking for a dependable home textile manufacturer to help you navigate today’s supply chain challenges, you’re in the right place.

 https://www.mouds.com.tr/